Local SEO is a term for SEO that focuses on creating and promoting websites for specific locations. The object of this type of SEO is to rank highly in search engine results pages for local queries. Local SEO can be broken down into two different types of SEO: Organic SEO and Paid SEO.
Organic SEO is a type of SEO that is done without spending any money on advertising. It relies on strategy, consistency, and technical expertise. A few of the strategies that are used are:
-Using the right keywords
-Optimizing the meta description
-Writing content that is optimized for the searcher
Paid SEO is a type of SEO that is done through advertising, paid for by the business.
The business will place ads on search engines (like Google) and other websites that are related to their industry, in the hopes that people who are looking for information about their industry will see the ad, click on it, and be taken to the business’s website.
Paid SEO is also known as “pay-per-click” (PPC) advertising.
Paid SEO is a form of internet marketing that involves paying a search engine to rank your website higher on search engine results pages (SERPs).
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