I’ve been doing SEO for a while now. I’ve been reading up on some of the processes and how they are implemented by the top SEOs. One of the most interesting things I’ve learned is that SEO is not just about ranking high on a search engine. It is also about how to rank locally. With the rise of local search, it has become increasingly important to rank locally.
Local SEO is a subset of SEO that is focused on ranking locally, typically on a single city or region. Local SEO is important for businesses that are looking for new customers, as well as for those who have a physical location.
There are a few key things that businesses can do to improve their local SEO. The first is to make sure that their business is listed on all of the major local directories, such as Google My Business, Yahoo! Local, and Bing Places for Business. The second is to create a strong local SEO strategy, which includes optimizing their website for local search, building backlinks from local websites, and using local keywords in their content.
Making sure that their business is listed on all of the major local directories is the first step that businesses can take to improve their local SEO. This is because directories are one of the most important sources of information for local searchers. In fact, a recent study by BrightLocal found that 86% of local searchers use directories to find local businesses. So, by being listed on all of the major directories, businesses can ensure that they are reaching the majority of local searchers.
The second step that businesses can take to improve their local SEO is to create a strong local SEO strategy. This includes optimizing their website for local search, building backlinks from local websites, and using local keywords in their content.
Optimizing their website for local search is important because it helps businesses to rank higher in local search results. In order to optimize their website for local search, businesses should make sure that their website is correctly configured with Google My Business. They should also include local keywords in their website’s title tags, meta descriptions, and header tags. Additionally, they should create local landing pages for each of their service areas.
Building backlinks from local websites is also important for local SEO. This is because back The third and final step is to track their local SEO progress and make adjustments as needed. This can be done using a variety of tools, such as Google Analytics, Google Search Console, and Moz Local.